LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...

An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...